ORIGIN

CHELLYZ IS AN ARTIST DRIVEN STREETWEAR BRAND FUELED BY THE DNA OF PERSEVERANCE, REINVENTION, AND ETERNAL SPIRIT.

EMBRACING FAILURE AS AN OPPORTUNITY FOR GROWTH AND VALUING THE JOURNEY OF STARTING ANEW WITH GREATER KNOWLEDGE AND WISDOM.

MISSION

MAKE COOL SHIT FOR COOL PEOPLE.

LOGO

A SYMBOL OF REINVENTION AND RELENTLESS IDENTITY.

INSPIRED BY THE IMMORTAL JELLYFISH, CAPABLE OF RETURNING TO ITS ORIGIN FORM WHEN UNDER THREAT.

WE FALL, RESET, AND RISE AGAIN—STRONGER.

ETHOS

EVOLVE OR DISSOLVE.

THE IMMORTAL JELLYFISH

THE IMMORTAL JELLYFISH, TURRITOPSIS DOHRNII, IS A TINY (4.5 MM) JELLYFISH FOUND GLOBALLY, KNOWN FOR REVERTING FROM ITS ADULT MEDUSA STAGE BACK TO A JUVENILE POLYP STAGE VIA TRANSDIFFERENTIATION UNDER STRESS.

THIS ALLOWS IT TO POTENTIALLY REPEAT ITS LIFE CYCLE INDEFINITELY, THOUGH IT CAN STILL DIE FROM DISEASE OR PREDATION. FIRST IDENTIFIED IN THE MEDITERRANEAN IN 1883, IT’S A HYDROZOAN WITH A TRANSPARENT BELL, RED STOMACH, AND UP TO 90 TENTACLES.